The principles of advertising arrangement
[by] Frank Alvah Parsons ...

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Main Author: Parsons, Frank Alvah, 1868-1930.
Language(s): English
Published: New York, Pub. for the Advertising Men's League of New York City by the Prang Company, 1917.
Edition: 3d ed.
Subjects: Advertising.
Physical Description: 3 p. l., [9]-127 p. illus. incl. col. plates. 27 cm.
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