Promotion checkoffs, why so controversial? :
the evolution of generic advertising battles /
John M. Crespi.

Description

Main Author

Crespi, John M.

Related Names

New York State College of Agriculture and Life Sciences. Department of Agricultural, Resource, and Managerial Economics.
National Institute for Commodity Promotion Research & Evaluation (U.S.)

Language(s)

English

Published

Ithaca, N.Y. : Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 2001.

Note

"September 2001"
At head of title: National Institute for Commodity Promotion Research & Evaluation.
Title from cover.

Physical Description

34 leaves : illustrations ; 28 cm.

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