Generic advertising wearout :
the case of the New York City fluid milk campaign /
by Carlos Reberte [and others].

Description

Related Names

Reberte, Carlos.
New York State College of Agriculture and Life Sciences. Department of Agricultural, Resource, and Managerial Economics.
National Institute for Commodity Promotion Research & Evaluation (U.S.)

Language(s)

English

Published

Ithaca, N.Y. : Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, [1996]

Subjects

Advertising campaigns > Advertising campaigns / Econometric models.
Advertising campaigns > Advertising campaigns / New York (State) > Advertising campaigns / New York (State) / New York.
Advertising > Advertising / Dairy products > Advertising / Dairy products / Econometric models.
Advertising > Advertising / Dairy products > Advertising / Dairy products / New York (State) > Advertising / Dairy products / New York (State) / New York.

Note

"January 1996."
At head of title: National Institute for Commodity Promotion Research & Evaluation.
Title from cover.

Physical Description

7 pages, 3 unnumbered pages : illustrations ; 28 cm.

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