An expectancy X value analysis of the relationship between consumer attitudes and behavior /
Joel B. Cohen and Olli T. Ahtola.

Description

Main Author

Cohen, Joel B. (Joel Benjamin)

Related Names

Ahtola, Olli.
University of Illinois (Urbana-Champaign campus). College of Commerce and Business Administration.

Language(s)

English

Published

[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, Aug. 3, 1971.

Subjects

Consumers > Consumers / Attitudes > Consumers / Attitudes / Mathematical models.
Consumer behavior > Consumer behavior / Mathematical models.

Note

"To be presented at the annual meetings of the Association for Consumer Research, University of Maryland, September, 1971."

Physical Description

[21] leaves : tables ; 28 cm.

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