An expectancy X value analysis of the relationship between consumer attitudes and behavior /
Joel B. Cohen and Olli T. Ahtola.

APA Citation

Cohen, J. B. (Joel Benjamin)., Ahtola, O., University of Illinois (Urbana-Champaign campus). College of Commerce and Business Administration. (31971). An expectancy X value analysis of the relationship between consumer attitudes and behavior. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign.

MLA Citation

Cohen, Joel B. (Joel Benjamin), Olli Ahtola, and University of Illinois (Urbana-Champaign campus). College of Commerce and Business Administration. An Expectancy X Value Analysis of the Relationship Between Consumer Attitudes And Behavior. [Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, 31971.