Strategic marketing channel management /
Donald J. Bowersox, M. Bixby Cooper.

Description

Tools

Cite this Export citation file

Main Author: Bowersox, Donald J.
Related Names: Cooper, M. Bixby.
Language(s): English
Published: New York : McGraw-Hill, c1992.
Subjects: Physical distribution of goods.
Business logistics.
Marketing channels > Marketing channels / Management.
Note: Includes bibliographical references (p. 458-459) and index.
Physical Description: xix, 488 p. : ill. ; 24 cm.
ISBN: 0070067570
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	Pennsylvania State University

View HathiTrust MARC record

Similar Items

Supply chain logistics management

Author: Bowersox, Donald J
Published: 2002

Supply chain logistics management

Author: Bowersox, Donald J.
Published: 2007

Logistical excellence : it's not business as usual

Author: Bowersox, Donald J.
Published: 1992

Logistical management : a systems integration of physical distribution management and materials management

Author: Bowersox, Donald J.
Published: 1978

Dynamic simulation of physical distribution systems

Author: Bowersox, Donald J.
Published: 1972

Simulated product sales forecasting

Author: Bowersox, Donald J.
Published: 1979

A study of theoretical and practiced procedures in plant location and analysis of highway locational influences

Author: Bowersox, Donald J.
Published: 1958

Evaluation of alternative solutions to the food distribution center location problem

Author: Bowersox, Donald J.
Published: 1960

Physical distribution management

Author: Smykay, Edward W.
Published: 1973

Introduction to transportation

Author: Bowersox, Donald J.
Published: 1981