Strategic marketing channel management /
Donald J. Bowersox, M. Bixby Cooper.

Description

Main Author

Bowersox, Donald J.

Related Names

Cooper, M. Bixby.

Language(s)

English

Published

New York : McGraw-Hill, c1992.

Subjects

Physical distribution of goods.
Business logistics.
Marketing channels > Marketing channels / Management.

Note

Includes bibliographical references (p. 458-459) and index.

Physical Description

xix, 488 p. : ill. ; 24 cm.

ISBN

0070067570

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