Strategic marketing channel management /
Donald J. Bowersox, M. Bixby Cooper.

APA Citation

Bowersox, D. J., Cooper, M. Bixby. (1992). Strategic marketing channel management. New York: McGraw-Hill.

MLA Citation

Bowersox, Donald J, and M. Bixby Cooper. Strategic Marketing Channel Management. New York: McGraw-Hill, 1992.

Warning: These citations may not always be complete (especially for serials).