Advertising vs. direct experience as modes of communicating information about products /
by Alice Ann Wright.

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Main Author: Wright, Alice Ann, 1958-
Language(s): English
Published: 1990.
Subjects: Advertising > Advertising / Research.
Consumers > Consumers / Research.
Note: Vita.
Typescript.
Physical Description: vii, 382 leaves : ill. ; 29 cm.
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