Sales and advertising,
a practical treatise covering the psychology of selling and advertising, analysis of sales, advertising and its relation to selling, copywriting, typography, mechanics of advertising, advertising department systems, and the control of advertising and sales expense,
by Chester A. Gauss ... and Lucius I. Wightman ... revised by Harry A. Bates ...

Description

Main Author

Gauss, Chester A.

Related Names

Bates, Harry Augustus, 1880-
Wightman, Lucius I. (Lucius Irving), joint author.

Language(s)

English

Published

Chicago, American technical society, 1935.

Subjects

Advertising
Selling.

Note

Paged continuously.

Physical Description

2 v. illus. (incl. ports.) forms, diagrs. 22 cm.

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