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‡a 35007561
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‡aHF5438
‡b.G3 1935
|
082 |
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‡a658.8
|
100 |
1 |
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‡aGauss, Chester A.
|
245 |
1 |
0 |
‡aSales and advertising,
‡ba practical treatise covering the psychology of selling and advertising, analysis of sales, advertising and its relation to selling, copywriting, typography, mechanics of advertising, advertising department systems, and the control of advertising and sales expense,
‡cby Chester A. Gauss ... and Lucius I. Wightman ... revised by Harry A. Bates ...
|
260 |
⊔ |
⊔ |
‡aChicago,
‡bAmerican technical society,
‡c1935.
|
300 |
⊔ |
⊔ |
‡a2 v.
‡billus. (incl. ports.) forms, diagrs.
‡c22 cm.
|
500 |
⊔ |
⊔ |
‡aPaged continuously.
|
538 |
⊔ |
⊔ |
‡aMode of access: Internet.
|
650 |
⊔ |
0 |
‡aAdvertising
|
650 |
⊔ |
0 |
‡aSelling.
|
700 |
1 |
0 |
‡aBates, Harry Augustus,
‡d1880-
|
700 |
1 |
0 |
‡aWightman, Lucius I.
‡q(Lucius Irving),
‡ejoint author.
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