Financial services marketing :
proven techniques for advertising, direct mail and telemarketing /
Hartford Beitman.

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Main Author: Beitman, Hartford.
Language(s): English
Published: Blue Ridge Summit, PA : Liberty Hall Press, c1990.
Edition: 1st ed.
Subjects: Advertising > Advertising / Financial services industry > Advertising / Financial services industry / United States.
Physical Description: ix, 246 p. : ill. ; 25 cm.
ISBN: 0830680624
Locate a Print Version: Find in a library

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