Financial services marketing : proven techniques for advertising, direct mail and telemarketing

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050 0 0 ‡aHF6161.F46 ‡bB45 1990
100 1 ⊔ ‡aBeitman, Hartford.
245 1 0 ‡aFinancial services marketing : ‡bproven techniques for advertising, direct mail and telemarketing / ‡cHartford Beitman.
250 ⊔ ⊔ ‡a1st ed.
260 0 ⊔ ‡aBlue Ridge Summit, PA : ‡bLiberty Hall Press, ‡cc1990.
300 ⊔ ⊔ ‡aix, 246 p. : ‡bill. ; ‡c25 cm.
504 ⊔ ⊔ ‡aIncludes bibliographical references (p. [239]-240) and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aAdvertising ‡xFinancial services industry ‡zUnited States.
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