Marketing research :
fundamentals and dynamics /
Gerald Zaltman [and] Philip C. Burger.

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Main Author: Zaltman, Gerald.
Related Names: Burger, Philip.
Language(s): English
Published: Hinsdale, Ill. : Dryden Press, 1975.
Subjects: Motivation research (Marketing)
Marketing research.
Physical Description: xxii, 744 p. : ill. ; 24 cm.
ISBN: 003003566X
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Limited (search only)	University of Michigan

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