Assessing progress on meeting MSI priorities :
commentary /
Gerald Zaltman.

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Main Author: Zaltman, Gerald.
Language(s): English
Published: Cambridge, MA : Marketing Science Institute, c1991.
Subjects: Marketing Science Institute.
Marketing research.
Marketing > Marketing / Management.
Note: "April 1991."
Physical Description: ii, 20 p. ; 28 cm.
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