Market-driven management :
how to define, develop, and deliver customer value /
Frederick E. Webster, Jr.

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Main Author: Webster, Frederick E.
Language(s): English
Published: New York : Wiley, c2002.
Edition: 2nd ed.
Subjects: Consumer satisfaction.
Marketing > Marketing / Management.
Physical Description: xiii, 320 p. : ill. ; 23 cm.
ISBN: 0471236934 (cloth : alk. paper)
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