New directions in marketing.
Proceedings, June 14-16, 1965, 48th national conference.
Edited by Frederick E. Webster, jr.

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Corporate Author: American Marketing Association.
Related Names: Webster, Frederick E.
Language(s): English
Published: Chicago, [c1965]
Subjects: Marketing > Marketing / Congresses.
Physical Description: xxx, 786, 5-224 p. illus. 24 cm.
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