Advertising in action
[by] Ralph Harris and Arthur Seldon.

Description

Main Author

Harris, Ralph.

Related Names

Seldon, Arthur.

Language(s)

English

Published

London, Published for the Institute of Economic Affairs by Hutchinson [c1962]

Edition

[1st ed.]

Subjects

Advertising > Advertising / Great Britain

Note

This book and its companion volume Advertising and the public have grown out of an earlier work, Advertising in a free society, which was written in 1958.

Physical Description

xiii, 346 p. 22 cm.

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