Advertising in action
[by] Ralph Harris and Arthur Seldon.

APA Citation

Harris, R., Seldon, A. (1962). Advertising in action. [1st ed.] London: Published for the Institute of Economic Affairs by Hutchinson.

MLA Citation

Harris, Ralph, and Arthur Seldon. Advertising In Action. [1st ed.] London: Published for the Institute of Economic Affairs by Hutchinson, 1962.

Warning: These citations may not always be complete (especially for serials).