Contemporary cases in consumer behavior /
Roger D. Blackwell, W. Wayne Talarzyk, James F. Engel.

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Main Author
Blackwell, Roger D.
Related Names
Engel, James F.
Talarzyk, W. Wayne.
Language(s)
English
Published
Chicago : Dryden Press, c1990.
Edition
3rd ed.
Subjects
Marketing research > Case studies.
Consumer behavior > Case studies.
Physical Description
x, 517 p. : ill. ; 24 cm.
ISBN
0030323177 (pbk.)
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