Direct mail advertising & selling for retailers /
chapters written by 28 professionals.

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Related Names
National Retail Merchants Association.
Language(s)
English
Published
New York : National Retail Merchants Association, c1978.
Subjects
Advertising, Direct-mail.
Note
Includes index.
"Direct mail glossary": p. 376-400.
Physical Description
v, 403 p. : ill. ; 27 cm.
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