Direct mail advertising & selling for retailers /
chapters written by 28 professionals.

APA Citation

National Retail Merchants Association. (1978). Direct mail advertising & selling for retailers. New York: National Retail Merchants Association.

MLA Citation

National Retail Merchants Association. Direct Mail Advertising & Selling for Retailers. New York: National Retail Merchants Association, 1978.

Warning: These citations may not always be complete (especially for serials).