Profiting from radio ratings :
a manual for radio managers, sales managers and programmers /
by James E. Fletcher ; with original computer programs by Mark E. Dorminy.

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Main Author: Fletcher, James E., 1935-
Related Names: Dorminy, Mark E.
Language(s): English
Published: Washington, D.C. : National Association of Broadcasters, c1989.
Subjects: Radio programs > Radio programs / United States > Radio programs / United States / Rating.
Radio audiences > Radio audiences / United States > Radio audiences / United States / Research.
Note: Chiefly tables.
Physical Description: 1 v. (unpaged) : ill. ; 28 cm.
ISBN: 0893240656
Locate a Print Version: Find in a library

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