Profiting from radio ratings :
a manual for radio managers, sales managers and programmers /
by James E. Fletcher ; with original computer programs by Mark E. Dorminy.

APA Citation

Fletcher, J. E., Dorminy, M. E. (1989). Profiting from radio ratings: a manual for radio managers, sales managers and programmers. Washington, D.C.: National Association of Broadcasters.

MLA Citation

Fletcher, James E., 1935-, and Mark E Dorminy. Profiting From Radio Ratings: a Manual for Radio Managers, Sales Managers And Programmers. Washington, D.C.: National Association of Broadcasters, 1989.

Warning: These citations may not always be complete (especially for serials).