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A manager's guide to marketing research;
survey of recent developments
[by] Paul E. Green and Ronald E. Frank.

APA Citation

Green, P. E., Frank, R. Edward. (1967). A manager's guide to marketing research: survey of recent developments. New York: Wiley.

MLA Citation

Green, Paul E, and Ronald Edward Frank. A Manager's Guide to Marketing Research: Survey of Recent Developments. New York: Wiley, 1967.

Warning: These citations may not always be complete (especially for serials).