To ally or not to ally? :
an exploratory study of participation options in complementary product strategy ; commentary /
Sanjit Sengupta and Louis P. Bucklin.

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Main Author
Sengupta, Sanjit.
Related Names
Marketing Science Institute.
Language(s)
English
Published
Cambridge, Mass. : Marketing Science Institute, 1994.
Subjects
Marketing research.
New products > Marketing.
Product management.
Note
"October 1994."
Physical Description
24 p. ; 28 cm.
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