The role of marketing in development :
global, consumer, and managerial issues : proceedings of the International Conference on Marketing and Development, Istanbul, Turkey, September 1-4, 1986 /
edited by Erdoğan Kumcu ... [et al.]

Description

Meeting Name

International Conference on Marketing and Development Istanbul, Turkey) (1986 :

Related Names

Kumcu, Erdoğan.

Language(s)

English

Published

Muncie, Ind. : Ball State University ; c1986.

Subjects

Small business > Small business / Developing countries > Small business / Developing countries / Congresses.
Consumers > Consumers / Developing countries > Consumers / Developing countries / Congresses.
Marketing > Marketing / Developing countries > Marketing / Developing countries / Congresses.

Physical Description

452 p. : ill. ; 25 cm.

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