Management of international advertising ;
the role of advertising agencies /
[by] Gordon E. Miracle.

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Main Author: Miracle, Gordon E.
Language(s): English
Published: Ann Arbor : Bureau of Business Research, Graduate School of Business Administration, University of Michigan, [1966]
Subjects: Advertising agencies.
Advertising.
Physical Description: iv, 92 p. : illus. ; 23 cm.
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