Managing marketing information /
Nigel Piercy and Martin Evans.

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Main Author: Piercy, Nigel.
Related Names: Evans, Martin (Martin J.)
Language(s): English
Published: London : Croom Helm, c1983.
Subjects: Management information systems.
Marketing research.
Marketing > Marketing / Management.
Physical Description: 223 p. : ill. ; 23 cm.
ISBN: 0709920261
0709920253 :
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Limited (search only)	University of Michigan

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