Media and communication research methods :
an introduction to qualitative and quantitative approaches /
Arthur Asa Berger

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Main Author
Berger, Arthur Asa, 1933-
Language(s)
English
Published
Thousand Oaks, Calif. : Sage Publications, 2000
Subjects
Communication > Research > Methodology
Mass media > Research > Methodology
Physical Description
xix, 295 p. : ill. ; 24 cm
ISBN
0761918531 (pbk. : alk. paper)
0761918523 (alk. paper)
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