Media and communication research methods :
an introduction to qualitative and quantitative approaches /
Arthur Asa Berger
APA Citation
Berger, A. Asa. (2000). Media and communication research methods: an introduction to qualitative and quantitative approaches. Thousand Oaks, Calif.: Sage Publications.
MLA Citation
Berger, Arthur Asa, 1933-. Media And Communication Research Methods: an Introduction to Qualitative And Quantitative Approaches. Thousand Oaks, Calif.: Sage Publications, 2000.
Warning: These citations may not always be complete (especially for serials).