The marketing of the president :
political marketing as campaign strategy /
Bruce I. Newman.

Description

Main Author: Newman, Bruce I.
Language(s): English
Published: Thousand Oaks, CA : Sage Publications, c1994.
Subjects: Marketing > Marketing / United States.
Political campaigns > Political campaigns / United States.
Campaign management > Campaign management / United States.
Presidents > Presidents / United States > Presidents / United States / Election.
Physical Description: xvii, 165 p. ; 24 cm.
ISBN: 0803951388
080395137X
Locate a Print Version: Find in a library

Item Link	Original Source
Limited (search only)	University of Michigan