The marketing of the president :
political marketing as campaign strategy /
Bruce I. Newman.

APA Citation

Newman, B. I. (1994). The marketing of the president: political marketing as campaign strategy. Thousand Oaks, CA: Sage Publications.

MLA Citation

Newman, Bruce I. The Marketing of the President: Political Marketing As Campaign Strategy. Thousand Oaks, CA: Sage Publications, 1994.

Warning: These citations may not always be complete (especially for serials).