The psychology of advertising /
By Walter Dill Scott.

Description

Main Author

Scott, Walter Dill, 1869-1955.

Language(s)

English

Published

Boston : Small, Maynard, 1913.

Edition

New ed., with additions and a complete index.

Subjects

Psychology, Applied.
Advertising.

Note

Includes index.
Bibliography: p. 249-271.

Physical Description

280 p. ill. ; 21 cm.

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