Catalog Record: The psychology of advertising; a simple exposition of the principles of psychology in their relation to successful advertising | Hathi Trust Digital Library

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The psychology of advertising; a simple exposition of the principles of psychology in their relation to successful advertising, by Walter Dill Scott.

Main Author: Scott, Walter Dill, 1869-1955.
Language(s): English
Published: Boston : Small, Maynard, 1917.
Subjects: Advertising.
Psychology, Applied.
Note: "New edition, with additions and a complete index."
Physical Description: 280 p. illus. 21 cm.
Original Format: Book
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