The typography of advertisements that pay;
how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction,
by Gilbert P. Farrar.

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Main Author: Farrar, Gilbert Powderly, 1886-
Language(s): English
Published: New York, D. Appleton and company, 1917.
Subjects: Typesetting.
Type and type-founding.
Advertising.
Physical Description: xvi, 282 p. illus. 20 cm.
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