Problems in advertising

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100 1 ‡aBorden, Neil Hopper, ‡d1895-
245 1 0 ‡aProblems in advertising, ‡cby Neil H. Borden.
260 ‡aChicago ‡a& New York : ‡bA. W. Shaw company; ‡aLondon, ‡bA. W. Shaw and company, limited, ‡c1927.
300 ‡ax, 677 p. ‡billus. ‡c24 cm.
504 ‡aBibliography: p. [657]-666.
538 ‡aMode of access: Internet.
650 0 ‡aAdvertising.
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