The new product decision making process :
a selected annotated bibliography of the current literature /
by Gerald G. Udell, Michael F. O'Neill.

APA Citation

Udell, G. G., O'Neill, M. F., National Science Foundation (U.S.). Directorate of Applied Science and Research Applications. (1977). The new product decision making process: a selected annotated bibliography of the current literature. Washington: National Science Foundation, Applied Science and Research Applications.

MLA Citation

Udell, Gerald G, Michael F O'Neill, and National Science Foundation (U.S.). Directorate of Applied Science and Research Applications. The New Product Decision Making Process: a Selected Annotated Bibliography of the Current Literature. Washington: National Science Foundation, Applied Science and Research Applications, 1977.