The economic effects of advertising

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100 1 ‡aBorden, Neil Hopper, ‡d1895-
245 1 4 ‡aThe economic effects of advertising, ‡cby Neil H. Borden ...
260 ‡aChicago, ‡bR.D. Irwin, inc., ‡c1947.
300 ‡axi, 988 p. ‡btables (1 fold.) diagrs., forms (1 fold.) ‡c24 cm.
504 ‡aBibliographical footnotes.
538 ‡aMode of access: Internet.
650 0 ‡aAdvertising.
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