Marketing research :
methodological foundations /
Gilbert A. Churchill, Jr.
APA Citation
Churchill, G. A. (1983). Marketing research: methodological foundations. 3rd ed. Chicago: Dryden Press.
MLA Citation
Churchill, Gilbert A. Marketing Research: Methodological Foundations. 3rd ed. Chicago: Dryden Press, 1983.
Warning: These citations may not always be complete (especially for serials).