Marketing research : methodological foundations

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100 1 0 ‡aChurchill, Gilbert A.
245 1 0 ‡aMarketing research : ‡bmethodological foundations / ‡cGilbert A. Churchill, Jr.
250 ‡a3rd ed.
260 0 ‡aChicago : ‡bDryden Press, ‡cc1983.
300 ‡axxi, 756 p. : ‡bill. ; ‡c24 cm.
490 0 ‡aThe Dryden Press series in marketing
504 ‡aIncludes bibliographical references and index.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing research.
CID ‡a102847023
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