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‡aMarketing research :
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‡cGilbert A. Churchill, Jr.
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‡a3rd ed.
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‡aChicago :
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‡cc1983.
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‡axxi, 756 p. :
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‡c24 cm.
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‡aThe Dryden Press series in marketing
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‡aIncludes bibliographical references and index.
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‡aMode of access: Internet.
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