Marketing the moon :
the selling of the Apollo lunar program /
David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan.
Description
- Main Author
- Scott, David Meerman.
- Related Names
-
Jurek, Richard.
- Language(s)
- English
- Published
-
Cambridge, Massachusetts : The MIT Press, [2014]
- Subjects
-
United States.
>
United States. /
National Aeronautics and Space Administration
>
United States. / National Aeronautics and Space Administration /
Public relations.
Project Apollo (U.S.) > Project Apollo (U.S.) / Public relations > Project Apollo (U.S.) / Public relations / History.
United States. > United States. / National Aeronautics and Space Administration.
Project Apollo (U.S.)
United States. > United States. / National Aeronautics and Space Administration > United States. / National Aeronautics and Space Administration / Public relations.
Project Apollo (U.S.) > Project Apollo (U.S.) / Public relations > Project Apollo (U.S.) / Public relations / History.
Astronautics > Astronautics / Press coverage > Astronautics / Press coverage / United States > Astronautics / Press coverage / United States / History.
Space flight to the moon > Space flight to the moon / History.
Maanreizen.
Apollo-project.
Öffentlichkeitsarbeit
Vermarktung
Apollo-Programm
Bemannte Raumfahrt
Space flight to the moon.
Public relations.
Lunar exploration.
Astronautics > Astronautics / Press coverage.
55.61 history of space flight.
Astronautics > Astronautics / Press coverage > Astronautics / Press coverage / United States > Astronautics / Press coverage / United States / History.
Space flight to the moon > Space flight to the moon / History.
Moon > Moon / Exploration > Moon / Exploration / History.
USA
United States.
Moon.
Moon > Moon / Exploration > Moon / Exploration / History.
History.
- Summary
-
In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
- Physical Description
-
xiii, 130 pages :
illustrations (some color) ;
25 x 29 cm
- ISBN
-
0262026961
9780262026963
- Locate a Print Version
-
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Viewability
Item Link | Original Source |
---|---|
Limited (search only) | University of Illinois at Urbana-Champaign |