The method is the message :
rethinking McLuhan through critical theory /
Paul Grosswiler.

APA Citation

Grosswiler, P., Institute of Policy Alternatives (Montréal, Q. (1998). The method is the message: rethinking McLuhan through critical theory. Montréal: Black Rose Books.

MLA Citation

Grosswiler, Paul, and Québec) Institute of Policy Alternatives (Montréal. The Method Is the Message: Rethinking McLuhan Through Critical Theory. Montréal: Black Rose Books, 1998.

Warning: These citations may not always be complete (especially for serials).