Informative advertising : an alternate viewpoint and implications

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100 1 ‡aSoberman, David.
245 1 0 ‡aInformative advertising : ‡ban alternate viewpoint and implications / ‡cDavid Soberman.
260 ‡aFontainebleau, France : ‡bINSEAD, ‡c2000.
490 0 ‡aWorking papers (INSEAD) ; ‡vno. 2000/05/MKT
538 ‡aMode of access: Internet.
710 2 ‡aInsead.
CID ‡a102782159
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DAT 1 ‡a20200724091328.0 ‡b2023-06-20T18:15:59Z
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