Principles of marketing /
Thomas C. Kinnear, Kenneth L. Bernhardt.
APA Citation
Kinnear, T. C., Bernhardt, K. L. (1990). Principles of marketing. 3rd ed. Glenview, Ill.: Scott, Foresman/Little, Brown Higher Education.
MLA Citation
Kinnear, Thomas C., 1943-, and Kenneth L. Bernhardt. Principles of Marketing. 3rd ed. Glenview, Ill.: Scott, Foresman/Little, Brown Higher Education, 1990.
Warning: These citations may not always be complete (especially for serials).