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‡aKinnear, Thomas C.,
‡d1943-
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‡aPrinciples of marketing /
‡cThomas C. Kinnear, Kenneth L. Bernhardt.
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‡a3rd ed.
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260 |
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‡aGlenview, Ill. :
‡bScott, Foresman/Little, Brown Higher Education,
‡cc1990.
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‡a765, 36, 18 p. :
‡bcol. ill. ;
‡c26 cm. +e 1 computer disk.
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‡aScott, Foresman series in marketing.
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‡aIncludes bibliographical references.
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‡aMode of access: Internet.
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‡aMarketing
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‡aBernhardt, Kenneth L.,
‡d1944-
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