Attributional approach to understanding celebrity/product congruence effects :
role of perceived expertise /
by Sejung Marina Choi.

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Main Author: Choi, Sejung Marina.
Language(s): English
Published: 2002.
Subjects: Advertising > Advertising / Social aspects.
Endorsements in advertising.
Note: Copyright by author.
Also available as microform.
Physical Description: x, 127 leaves : illustrations ; 29 cm
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Limited (search only) 2	Michigan State University

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