Negative political television commercials :
an experimental study of appeal types and response strategies /
by Brian L. Roddy.
APA Citation
Roddy, B. L. (Brian Leo). (1988). Negative political television commercials: an experimental study of appeal types and response strategies. .
MLA Citation
Roddy, Brian L. (Brian Leo). Negative Political Television Commercials: an Experimental Study of Appeal Types And Response Strategies. , 1988.
Warning: These citations may not always be complete (especially for serials).