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‡a123 574 THS
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‡a(OCoLC)25812870
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‡aRoddy, Brian L.
‡q(Brian Leo)
|
245 |
1 |
0 |
‡aNegative political television commercials :
‡ban experimental study of appeal types and response strategies /
‡cby Brian L. Roddy.
|
260 |
⊔ |
⊔ |
‡c1988.
|
300 |
⊔ |
⊔ |
‡aix, 56 leaves :
‡billustrations ;
‡c29 cm
|
336 |
⊔ |
⊔ |
‡atext
‡btxt
‡2rdacontent
|
337 |
⊔ |
⊔ |
‡aunmediated
‡bn
‡2rdamedia
|
338 |
⊔ |
⊔ |
‡avolume
‡bnc
‡2rdacarrier
|
502 |
⊔ |
⊔ |
‡gThesis
‡bMA
‡cMichigan State University. Department of Telecommunication
‡d1988.
|
504 |
⊔ |
⊔ |
‡aBibliography: leaves 55-56.
|
538 |
⊔ |
⊔ |
‡aMode of access: Internet.
|
650 |
⊔ |
0 |
‡aNegativism.
‡0http://id.loc.gov/authorities/subjects/sh85090631
|
650 |
⊔ |
0 |
‡aAdvertising, Political.
‡0http://id.loc.gov/authorities/subjects/sh85001189
|
650 |
⊔ |
0 |
‡aTelevision advertising.
‡0http://id.loc.gov/authorities/subjects/sh85133481
|
650 |
⊔ |
0 |
‡aTelevision in politics.
‡0http://id.loc.gov/authorities/subjects/sh85133567
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‡tnon-US bib date1 >= 1929
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