Negative political television commercials : an experimental study of appeal types and response strategies

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049 ‡aEEMT ‡c1
099 ‡a123 574 THS
035 ‡a(OCoLC)25812870
100 1 ‡aRoddy, Brian L. ‡q(Brian Leo)
245 1 0 ‡aNegative political television commercials : ‡ban experimental study of appeal types and response strategies / ‡cby Brian L. Roddy.
260 ‡c1988.
300 ‡aix, 56 leaves : ‡billustrations ; ‡c29 cm
336 ‡atext ‡btxt ‡2rdacontent
337 ‡aunmediated ‡bn ‡2rdamedia
338 ‡avolume ‡bnc ‡2rdacarrier
502 ‡gThesis ‡bMA ‡cMichigan State University. Department of Telecommunication ‡d1988.
504 ‡aBibliography: leaves 55-56.
538 ‡aMode of access: Internet.
650 0 ‡aNegativism. ‡0http://id.loc.gov/authorities/subjects/sh85090631
650 0 ‡aAdvertising, Political. ‡0http://id.loc.gov/authorities/subjects/sh85001189
650 0 ‡aTelevision advertising. ‡0http://id.loc.gov/authorities/subjects/sh85133481
650 0 ‡aTelevision in politics. ‡0http://id.loc.gov/authorities/subjects/sh85133567
CID ‡a102538209
DAT 0 ‡a20160530164131.0 ‡b20190211000000.0
DAT 1 ‡a20190212091422.0 ‡b2024-05-16T17:55:39Z
DAT 2 ‡a2024-05-16T17:30:02Z
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974 ‡bMIEM ‡cMSU ‡d20240516 ‡sgoogle ‡umsu.31293006048320 ‡y1988 ‡ric ‡qbib ‡tnon-US bib date1 >= 1929