Negative political television commercials :
an experimental study of appeal types and response strategies /
by Brian L. Roddy.

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Main Author: Roddy, Brian L. (Brian Leo)
Language(s): English
Published: 1988.
Subjects: Negativism.
Advertising, Political.
Television advertising.
Television in politics.
Physical Description: ix, 56 leaves : illustrations ; 29 cm
Locate a Print Version: Find in a library

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Limited (search only)	Michigan State University

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