An experiment to determine the relative effectiveness of newspaper advertising schedules as affected by advertisement size and frequency of insertion /
by Arthur William Novak.

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Main Author: Novak, Arthur William.
Language(s): English
Published: 1969.
Subjects: Advertising layout and typography.
Advertising, Newspaper.
Physical Description: 4 unnumbered pages, v, 118 leaves : illustrations ; 29 cm
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Limited (search only)	Michigan State University

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